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Significance of Technology in Business


Business growth and development is influenced by many different factors. In the recent past, technology has been among the main factors that have affected the business world transforming it into a digital market. A lot of the successful firms now no longer uses the traditional ways of doing business. They have embraced the use of modern technology, which has led to increased production hence more profits. In addition, business consulting firms have made use of technology which ensures that the firms are always on their toes and ensures that the management is running smoothly. All this has a final result of increasing the final outcome. So what is the significance of technology in business? Below are some of the ways in which technology affects business.

1. Easier communication.

One of the ways in which technology has affected the business world is by enhancing easy and efficient means of communication. Traditionally, it was very hard for firms to communicate with their customers or suppliers due to the unavailability of reliable means of communication. However, with the onset of digital platforms such as skype, emails and even Facebook, communication with the customers have become very easy. This makes the communication process very simple and it is possible to communicate with so many people at the same time.

2. Security.

In the business world, firms are always in a competition. Competing for the same ideas and same customers. Security, therefore, is a very important thing to consider for your firm. Data and important information is now being stored in computers. The computers have passwords that keep off unauthorised persons. This means that the firm’s information and data is safe and cannot fall into the wrong hands or also getting damaged during accidents. However, care should be taken as data stored in computers is prone to the threat of hacking. For this reason, firms should always have a team of experienced IT experts to help deal with this threat.

3. Improved research.

The success of any firm is dependent on the level of research that the firm is willing to invest in. People are always learning from others mistakes or success. Firms that take research seriously always thrive. Technology is a very important tool in research. With just a click of a button on your computer, you are able to get all the information that you would ever need. Through the internet, a firm is also able to expand its market through advertisements. This is a very cheap way as compared to the traditional way of marketing where people had to move from one place to another, which led to increased cost of production.

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4. Reduced cost of operations.

Use of technology in a business leads to a very significant reduction in the general operating cost. Normally, a firm would have to employ so many people. This is no longer the case as now, only a few people are needed to run some very basic operations and the other activities are left for the machines and the digitized equipment. For instance, you only need one employee to feed all the data in the computer as compared to the large number of employees that you would need if you were to use the manual way.The cost of hiring employees is therefore low and hence more profit margins.


Technology plays a very vital role in today’s businesses. However, it is very important that you know which type of technology to employ in your firm.It is also very important to make sure that the technology you are using is up to date and also to have experts that know how to go about through the new technology.